Web communication
A.A. 2024/2025
Obiettivi formativi
The course aims to launch a bridge between conventional communication techniques and web technologies, thereby enabling students to assess which technology is best suited to support which type of communication.
Risultati apprendimento attesi
By the end of the course students will acquire the ability to critically evaluate and discuss the impact, development and use of the topics covered during the course. The final exam aims to verify the expected learning outcomes in relation to these topics.
Periodo: Primo trimestre
Modalità di valutazione: Esame
Giudizio di valutazione: voto verbalizzato in trentesimi
Corso singolo
Questo insegnamento può essere seguito come corso singolo.
Programma e organizzazione didattica
Edizione unica
Responsabile
Periodo
Primo trimestre
Programma
The Web 'experience' today is the result of the combination of several protocols and algorithms.
With the needed simplifications and limitations, we will strive to cover all of them: computer networks and the TCP/IP; web networks and the HTTP(S); HTML pages; CSS style sheets; basic Javascript and dynamic pages; Cookies and user profiling; A/B testing on the web; linking to data sources (maps, catalogs etc.) and alternative media such as e-mails, groups and channels.
If time allows we will also explore the use of Generative AI models in support of Web communication creativity.
With the needed simplifications and limitations, we will strive to cover all of them: computer networks and the TCP/IP; web networks and the HTTP(S); HTML pages; CSS style sheets; basic Javascript and dynamic pages; Cookies and user profiling; A/B testing on the web; linking to data sources (maps, catalogs etc.) and alternative media such as e-mails, groups and channels.
If time allows we will also explore the use of Generative AI models in support of Web communication creativity.
Prerequisiti
None beyond basic computer literacy as taught in most BA/BSc courses.
Familiarity with any Linux/MacOs/Win filesystem and with Cloud operations (e.g., Google Drive or Dropbox) is preferable.
Familiarity with any Linux/MacOs/Win filesystem and with Cloud operations (e.g., Google Drive or Dropbox) is preferable.
Metodi didattici
Lectures and lab experiences will be interleaved with units of about 30 minutes each.
Most lab experiences will entail working on a baseline HTML/CSS/JS source code or a designing a web 'campaign.''
To maximise learning and enable groupwork, HighFlex attendance will be offered whenever possible.
Most lab experiences will entail working on a baseline HTML/CSS/JS source code or a designing a web 'campaign.''
To maximise learning and enable groupwork, HighFlex attendance will be offered whenever possible.
Materiale di riferimento
Contents, resources and study materials will be made available weekly from the class repository and linked from the relevant MyAriel page.
Background readings, in-class presentations, their order and the study materials are constantly reviewed, updated and amended to adjust to the pace of the class.
The study materials may become final only at the end of the module.
Background readings, in-class presentations, their order and the study materials are constantly reviewed, updated and amended to adjust to the pace of the class.
The study materials may become final only at the end of the module.
Modalità di verifica dell’apprendimento e criteri di valutazione
A take-home, personal 'Web presence' project, to be submitted online.
Details of the project will be published ahead of the exam date.
Details of the project will be published ahead of the exam date.
INF/01 - INFORMATICA - CFU: 9
Lezioni: 60 ore
Docente:
Provetti Alessandro
Turni:
Turno
Docente:
Provetti AlessandroDocente/i
Ricevimento:
Il ricevimento viene svolto in forma telematica, previo appuntamento da concordare via mail
Piattaforma MS Teams