Laboratory "digital marketing in a customer-centric experience"

A.A. 2024/2025
3
Crediti massimi
20
Ore totali
SSD
SECS-P/08
Lingua
Inglese
Obiettivi formativi
Customers are nowadays more empowered and they often lead, rather than just live, the shopping experience. Social networks, global marketplaces and effortless data access for consumers have accelerated the need for companies to focus more on a customer-centric approach. Technology can help on providing more insights on what potential customers are looking for but the biggest challenge is still aligning marketing and technical tools with the company marketing strategy. This laboratory aims to focus on the importance of building a company marketing strategy constantly referring to the customer point of view.
Risultati apprendimento attesi
Students will be trained on how to apply new approaches to customer insight, storytelling to enhance brand experience, multichannel strategies to engage customers.
Corso singolo

Questo insegnamento non può essere seguito come corso singolo. Puoi trovare gli insegnamenti disponibili consultando il catalogo corsi singoli.

Programma e organizzazione didattica

Edizione unica

Responsabile
Periodo
Terzo trimestre
SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE - CFU: 3
Lezioni: 20 ore
Docente: Pitzolu Davide
Docente/i