Digital Marketing in a Customer-Centric Experience

A.Y. 2024/2025
3
Max ECTS
20
Overall hours
SSD
SECS-P/08
Language
English
Learning objectives
Customers are nowadays more empowered and they often lead, rather than just live, the shopping experience. Social networks, global marketplaces and effortless data access for consumers have accelerated the need for companies to focus more on a customer-centric approach. Technology can help on providing more insights on what potential customers are looking for but the biggest challenge is still aligning marketing and technical tools with the company marketing strategy. This laboratory aims to focus on the importance of building a company marketing strategy constantly referring to the customer point of view.
Expected learning outcomes
Students will be trained on how to apply new approaches to customer insight, storytelling to enhance brand experience, multichannel strategies to engage customers.
Single course

This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.

Course syllabus and organization

Single session

Responsible
Lesson period
Third trimester
SECS-P/08 - MANAGEMENT - University credits: 3
Lessons: 20 hours
Professor: Pitzolu Davide
Professor(s)