Teaching workshop: theories, techniques, tools for cultural communication

The "Theories, techniques and tools for digital cultural communication" workshop is a specialized course for the Bachelor's degree in 'Ancient Civilizations for the Contemporary World'. It aims to provide students with the knowledge and skills necessary to effectively communicate concepts related to ancient, modern and contemporary cultural heritage, in particular the history and techniques of plant-based dyeing from ancient Greece to the present day. The workshop offers a unique opportunity for students to engage with modern digital communication tools and techniques, learning to apply them in the context of their academic research.

Knowledge and understanding: in-depth knowledge of theories and techniques (Digital storytelling; content marketing; SEO copywriting; artificial intelligence; communication, monitoring and infographics on social networks) and tools (Wordpress; Shorthand; Canva; Chat-GPT/Claude; Figma; Tableau) for the digital communication of cultural heritage.
Ability to apply knowledge and understanding: ability to concretely apply the theories and techniques of digital communication learned thanks to the use of the practical tools shown during the lessons.
Communication skills: ability to recognize and use the most suitable communication methods for the context to be communicated.
Learning skills: autonomous ability to use techniques, theories and tools learned in a particular communication contexts.