Laboratory "business & marketing data driven analysis"

Students will understand data-driven decision making, learn customer
segmentation techniques, and develop targeted marketing strategies. They will grasp market basket analysis, implement recommendation systems, and
perform predictive analytics. Additionally, students will analyze text data using Large Language Models (LLMs) and develop data visualization and storytelling
skills with Power BI.

Students will demonstrate enhanced analytical skills and effectively segment customers for targeted marketing. They will structure recommendation systems and predictive models, analyze unstructured text data for insights, and create compelling visualizations. Ultimately, students will understand the critical relationship between data and business, enabling them to drive informed decisions and communicate findings effectively in real-world scenarios.