Fashion publishing and new media communication

The course aims to develop advanced knowledge and understanding of the fashion communication industry, in all its aspects, with a special emphasis on new forms of communication including digital and social media. It also aims to provide an articulate knowledge of the vocabulary and style of communication in fashion English currently used in the professional world.

The expected results are a high level of understanding and practical application of the mechanisms of modern communication, with the ability to independently create promotional initiatives in the fashion field, applicable both within fashion companies and in agencies providing services to this industry. In addition, students will master professional fashion English and social communication tools.