Laboratory "data solutions for marketing"

Partner company: Intarget Group

This Lab is provided within the Data Science for Economics (DSE) degree program.
A small number of students can be admitted due to logistics constraints.
The students (either DSE or non-DSE) must apply for admission. Candidates will be selected by the involved institutions/companies according to CV and motivations.
For application, students must respond to a call that is posted on this website: https://dse.cdl.unimi.it/en/courses/laboratories
The call is typically published a few weeks before the Lab starts.

Understanding the fundamentals of marketing with focus on digital knowledge and application of the main ML/AI solutions to analyze and modelling marketing data understanding the teamwork in data science applied to marketinglearning presentation of data projects in marketing

The attendees to the lab are expected to
1. understand the main issues in data analysis for marketing
2. handle the main models that can be applied in marketing analysis
3. experience the full process of analysis, from data preparation (acquisition and cleaning) to data presentation, in a teamwork