Public and Corporate Communication (COM)
Public and Corporate Communication (COM)
Course sheet
A.Y. 2025/2026
Master programme
LM-59 R - Scienze della comunicazione pubblica, d'impresa e pubblicità
The main objective of the degree course in Public and Corporate Communication is to provide students with advanced training in the theory and techniques of communication and the strategic use of information, with particular reference to corporate and digital communication in public and private contexts, in institutions and administrations, in public bodies, in non-profit organisations and professional agencies that produce advertising and communication products (events, campaigns, press services and public relations). Furthermore, they will acquire methodological skills suitable for the realisation of communication products and promotional campaigns of public bodies, companies and non-profit organisations; skills suitable for the management of internal and external communication flows of companies, public bodies and companies and third sector organisations, as well as academic and market research skills in relation to data analysis, also digital, communication and culture, also organisational, of companies, with particular reference to the use of new communication technologies and the study of changes in the public, users and consumers, public opinion and society. To this end, the training pathway is developed through teaching in the disciplines of public and corporate communication and social, IT and languages disciplines up to a maximum of 69 credits, to which a maximum of 18 credits are added from related training activities and a further 39 credits from other activities, of which 21 credits are reserved for the final examination. The course is divided into curricula with specific focuses: on corporate communication, on communication and marketing and on the study of social and cultural changes in the context of advanced digital societies, with particular reference to the analysis of data in the context of these societies.
For the purposes indicated, the master's degree course in the class includes the following competences
- knowledge of the English language among the curricular entry requirements;
- activities dedicated to the deepening of fundamental knowledge, both theoretical and methodological, in the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- activities dedicated to the application of academic and market research methods on communication and organisational culture, on management dynamics in organisations and on the characteristics and behavioural styles of the publics;
- activities dedicated to deepening knowledge and research techniques applied to the analysis of communication audiences, public opinion, market surveys and data analysis. For these purposes, the training includes
the acquisition of methodological and technical skills relating to the collection, measurement and processing of data relevant to opinion and market research, including the analysis and processing of large-scale digital data, and the analysis of the functioning of the communication ecosystem from a technological point of view, of intra- and extra-communication dynamics, as well as of social advertising, of regulations concerning public law bodies and non-governmental organisations, as well as the achievement of a complete mastery, both theoretically and practically, of the multidisciplinary methodologies and techniques inherent to the various fields of social communication. The training thus includes activities aimed at acquiring advanced knowledge in the fields of communication theories, consumerism, social research and marketing in general.
The training pathway may include workshop and/or internship activities also in the form of external activities (training placements at institutions, companies and non-profit organisations, as well as study stays at other Italian universities.
Once the degree has been obtained, it will be possible to access PhD courses in the field of Sociological Communication and Methodology.
For the purposes indicated, the master's degree course in the class includes the following competences
- knowledge of the English language among the curricular entry requirements;
- activities dedicated to the deepening of fundamental knowledge, both theoretical and methodological, in the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- activities dedicated to the application of academic and market research methods on communication and organisational culture, on management dynamics in organisations and on the characteristics and behavioural styles of the publics;
- activities dedicated to deepening knowledge and research techniques applied to the analysis of communication audiences, public opinion, market surveys and data analysis. For these purposes, the training includes
the acquisition of methodological and technical skills relating to the collection, measurement and processing of data relevant to opinion and market research, including the analysis and processing of large-scale digital data, and the analysis of the functioning of the communication ecosystem from a technological point of view, of intra- and extra-communication dynamics, as well as of social advertising, of regulations concerning public law bodies and non-governmental organisations, as well as the achievement of a complete mastery, both theoretically and practically, of the multidisciplinary methodologies and techniques inherent to the various fields of social communication. The training thus includes activities aimed at acquiring advanced knowledge in the fields of communication theories, consumerism, social research and marketing in general.
The training pathway may include workshop and/or internship activities also in the form of external activities (training placements at institutions, companies and non-profit organisations, as well as study stays at other Italian universities.
Once the degree has been obtained, it will be possible to access PhD courses in the field of Sociological Communication and Methodology.
Foreseeable professional outlets for graduates of the Master's Degree in Public and Corporate Communication include:
- Positions of responsibility in the field of design, direction and evaluation of corporate communication plans, marketing, external relations and advertising.
- Positions of responsibility in the field of design, direction and evaluation of social communication plans, social marketing and political-electoral marketing, external relations, political and public affairs consultancy;
- Responsible and advisory positions in the management of communication and marketing departments in private and public companies, advanced service sector agencies and market research institutes, voluntary associations, political parties and demographic institutes;
- Planning of interventions in the field of corporate social responsibility. Management tasks in research organisations, demoscopic institutes, voluntary associations, non-governmental agencies;
- Coordination of advanced digital communication activities.
In particular, the Master's degree course provides the skills associated with the following professional profiles:
Business communication and marketing expert
Function in a business context:
Design, direction and evaluation of corporate communication, marketing, external relations and advertising plans.
Responsible and advisory tasks in the management of communication and marketing departments in companies, advanced service sector agencies and market research institutes; coordination of advanced digital communication activities.
Competences associated with the function:
Advanced interdisciplinary training in the field of communication and business sciences, with particular
knowledge of theories from sociological, economic and management disciplines.
Advanced knowledge of strategic planning and event organisation methodologies. Advanced knowledge of marketing techniques. Ability to conduct surveys, qualitative interviews, focus groups, analysis of data and consumer practices, analysis of the functioning of complex organisations.
Employment opportunities:
Companies, marketing offices, advertising agencies, demoscopic and market research institutes, external relations offices, public relations agencies.
Social and political communication expert
Function in a business context:
Design, direction and evaluation of social communication plans, social marketing and political-electoral marketing, external relations, political and public affairs consultancy.
Responsible and advisory tasks in the management of communication and marketing departments in private and public companies, voluntary associations, political parties and demographic institutes.
Planning of interventions in the field of corporate social responsibility. Management tasks in research organisations, demoscopic institutes, voluntary associations, non-governmental agencies
Skills associated with the function:
Advanced interdisciplinary training in the field of communication and business sciences, with particular knowledge of the theories inherent in the socio-communication, economic and management disciplines.
Advanced knowledge of strategic planning and interest representation methodologies, including those of an international nature. Advanced knowledge of marketing and data analysis techniques.
Ability to conduct opinion polls, qualitative interviews, focus groups for the analysis of public opinion, social phenomena and technology, forms of political participation, functioning of complex organisations.
Employment opportunities:
Public bodies and private companies, marketing offices, demoscopic institutes, private consultancy, pressure groups, external relations offices, OPR, academic career.
- Positions of responsibility in the field of design, direction and evaluation of corporate communication plans, marketing, external relations and advertising.
- Positions of responsibility in the field of design, direction and evaluation of social communication plans, social marketing and political-electoral marketing, external relations, political and public affairs consultancy;
- Responsible and advisory positions in the management of communication and marketing departments in private and public companies, advanced service sector agencies and market research institutes, voluntary associations, political parties and demographic institutes;
- Planning of interventions in the field of corporate social responsibility. Management tasks in research organisations, demoscopic institutes, voluntary associations, non-governmental agencies;
- Coordination of advanced digital communication activities.
In particular, the Master's degree course provides the skills associated with the following professional profiles:
Business communication and marketing expert
Function in a business context:
Design, direction and evaluation of corporate communication, marketing, external relations and advertising plans.
Responsible and advisory tasks in the management of communication and marketing departments in companies, advanced service sector agencies and market research institutes; coordination of advanced digital communication activities.
Competences associated with the function:
Advanced interdisciplinary training in the field of communication and business sciences, with particular
knowledge of theories from sociological, economic and management disciplines.
Advanced knowledge of strategic planning and event organisation methodologies. Advanced knowledge of marketing techniques. Ability to conduct surveys, qualitative interviews, focus groups, analysis of data and consumer practices, analysis of the functioning of complex organisations.
Employment opportunities:
Companies, marketing offices, advertising agencies, demoscopic and market research institutes, external relations offices, public relations agencies.
Social and political communication expert
Function in a business context:
Design, direction and evaluation of social communication plans, social marketing and political-electoral marketing, external relations, political and public affairs consultancy.
Responsible and advisory tasks in the management of communication and marketing departments in private and public companies, voluntary associations, political parties and demographic institutes.
Planning of interventions in the field of corporate social responsibility. Management tasks in research organisations, demoscopic institutes, voluntary associations, non-governmental agencies
Skills associated with the function:
Advanced interdisciplinary training in the field of communication and business sciences, with particular knowledge of the theories inherent in the socio-communication, economic and management disciplines.
Advanced knowledge of strategic planning and interest representation methodologies, including those of an international nature. Advanced knowledge of marketing and data analysis techniques.
Ability to conduct opinion polls, qualitative interviews, focus groups for the analysis of public opinion, social phenomena and technology, forms of political participation, functioning of complex organisations.
Employment opportunities:
Public bodies and private companies, marketing offices, demoscopic institutes, private consultancy, pressure groups, external relations offices, OPR, academic career.
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Japanese university "Doshisha" (Tokio).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Attendance is highly recommended.
Enrolment
Admission to the degree programme requires applicants to have a degree in the following classes:
L-20 Scienze della comunicazione, L-36 Scienze politiche e delle relazioni internazionali, L-18 Scienze dell'economia e della gestione aziendale, L-1 - Classe delle lauree in beni culturali, L-3 - Classe delle lauree in discipline delle arti figurative, della musica, dello spettacolo e della moda, L-5 - Classe delle lauree in filosofia, L-6 - Classe delle lauree in geografia, L-10 - Classe delle lauree in lettere, L-11 - Classe delle lauree in lingue e culture moderne, L-12 - Classe delle lauree in mediazione linguistica, L-14 - Classe delle lauree in scienze dei servizi giuridici, L-15 - Classe delle lauree in scienze del turismo, L-16 - Classe delle lauree in scienze dell'amministrazione e dell'organizzazione, L-19 - Classe delle lauree in scienze dell'educazione e della formazione, L-42 - Classe delle lauree in storia, L-31 Scienze e tecnologie informatiche,
L-24 - Classe delle lauree in scienze e tecniche psicologiche, L-33 - Classe delle lauree in scienze economiche, L-36 - Classe delle lauree in scienze politiche e delle relazioni internazionali, L-37 - Classe delle lauree in scienze sociali per la cooperazione, lo sviluppo e la pace, L-39 - Classe delle lauree in servizio sociale, L-40 - Classe delle lauree in sociologia;
as well as degrees from classes other than the above provided that graduates have acquired at least 50 credits in the scientific-disciplinary fields:
- M-FIL/05 Filosofia e teoria dei linguaggi
- L-LIN/01 Glottologia e linguistica generale
- L-FIL-LET/12 Linguistica italiana
- M-STO/04 Storia contemporanea
- M-STO/05 Storia moderna
- INF/01 Informatica o ING-INF/05 Sistemi di elaborazione delle informazioni
- SPS/08 Sociologia dei processi culturali e comunicativi
- SPS/07 Sociologia generale
- SPS/04 Scienza politica
- SPS/11 - Sociologia dei fenomeni politici
- SPS/09 - Sociologia dei processi economici e del lavoro
- SPS/10 - Sociologia dell'ambiente e del Territorio
- L-LIN/12 Lingua e traduzione-Lingua inglese
- L-ART/03 Storia dell'arte contemporanea
- L-ART/05 Storia del teatro e dello spettacolo
- L-ART/06 Cinema, fotografia e televisione
- L-FIL-LET/10 Letteratura italiana
- L-FIL-LET/11 Letteratura italiana contemporanea
- SECS-P/01 - Economia politica
- SECS-P/02 - Politica economica
- SECS-P/06 Economia applicata
- SECS-P/07 Economia aziendale
- SECS-P/08 Economia e gestione delle imprese
- SECS-P/10 Organizzazione aziendale
- SECS-S /01 Statistica
- SECS-S /05 Statistica sociale
- IUS/01 Diritto privato
- IUS/04 Diritto Commerciale
- IUS/10 Diritto amministrativo
- IUS/08 Diritto costituzionale
- IUS/09 Istituzioni di diritto pubblico
- IUS/13 Diritto internazionale
- IUS/14 Diritto dell'unione europea
- M-PSI/01 Psicologia generale
- M-PSI/05 Psicologia sociale
- M-PSI/06 -Psicologia del lavoro e delle organizzazioni.
Proficiency in English at a B2 level or higher per the Common European Framework of Reference for Languages (CEFR) is required for admission.
The B2-level requirement will be ascertained by the University Language Centre (SLAM) upon admission as follows:
- Language certificate of B2 or higher level issued no more than three years before the date of admission application. You will find the list of language certificates recognized by the University at: https://www.unimi.it/en/node/39322. The certificate must be uploaded when submitting the online application;
- English level achieved during a University of Milan degree programme and certified by the University Language Centre (SLAM) no more than four years before the date of admission application, including levels based on language certificates submitted by the applicant during their Bachelor's degree at the University of Milan. In this case the process is automatic, the applicant does not have to attach any certificates to the application;
- Entry test administrated by the University Language Centre (SLAM) according to the calendar published on the website: (https://www.unimi.it/en/node/39267/)
All those who fail to submit a valid certificate or do not meet the required proficiency level will be instructed during the admission procedure to take the Entry test.
Applicants who do not take or pass the Entry test will be required to obtain a language proficiency certificate recognized by the University (see https://www.unimi.it/en/node/39322) and deliver it to the SLAM via the InformaStudenti service by the deadline fixed for the master's programme (https://www.unimi.it/en/node/39267/).
Applicants who do not meet the requirement by said deadline will not be admitted to the master's degree programme and may not sit any further tests.
For admission, students must take a test during which competences in the fields of IT, marketing, statistics, current affairs and communication theories will be checked.
For non-EU students (visa applicants), admission is subject to an assessment of their entry qualification and first-level academic course, in lieu of the entry test. The assessment is entrusted to a committee of three lecturers from the degree course.
L-20 Scienze della comunicazione, L-36 Scienze politiche e delle relazioni internazionali, L-18 Scienze dell'economia e della gestione aziendale, L-1 - Classe delle lauree in beni culturali, L-3 - Classe delle lauree in discipline delle arti figurative, della musica, dello spettacolo e della moda, L-5 - Classe delle lauree in filosofia, L-6 - Classe delle lauree in geografia, L-10 - Classe delle lauree in lettere, L-11 - Classe delle lauree in lingue e culture moderne, L-12 - Classe delle lauree in mediazione linguistica, L-14 - Classe delle lauree in scienze dei servizi giuridici, L-15 - Classe delle lauree in scienze del turismo, L-16 - Classe delle lauree in scienze dell'amministrazione e dell'organizzazione, L-19 - Classe delle lauree in scienze dell'educazione e della formazione, L-42 - Classe delle lauree in storia, L-31 Scienze e tecnologie informatiche,
L-24 - Classe delle lauree in scienze e tecniche psicologiche, L-33 - Classe delle lauree in scienze economiche, L-36 - Classe delle lauree in scienze politiche e delle relazioni internazionali, L-37 - Classe delle lauree in scienze sociali per la cooperazione, lo sviluppo e la pace, L-39 - Classe delle lauree in servizio sociale, L-40 - Classe delle lauree in sociologia;
as well as degrees from classes other than the above provided that graduates have acquired at least 50 credits in the scientific-disciplinary fields:
- M-FIL/05 Filosofia e teoria dei linguaggi
- L-LIN/01 Glottologia e linguistica generale
- L-FIL-LET/12 Linguistica italiana
- M-STO/04 Storia contemporanea
- M-STO/05 Storia moderna
- INF/01 Informatica o ING-INF/05 Sistemi di elaborazione delle informazioni
- SPS/08 Sociologia dei processi culturali e comunicativi
- SPS/07 Sociologia generale
- SPS/04 Scienza politica
- SPS/11 - Sociologia dei fenomeni politici
- SPS/09 - Sociologia dei processi economici e del lavoro
- SPS/10 - Sociologia dell'ambiente e del Territorio
- L-LIN/12 Lingua e traduzione-Lingua inglese
- L-ART/03 Storia dell'arte contemporanea
- L-ART/05 Storia del teatro e dello spettacolo
- L-ART/06 Cinema, fotografia e televisione
- L-FIL-LET/10 Letteratura italiana
- L-FIL-LET/11 Letteratura italiana contemporanea
- SECS-P/01 - Economia politica
- SECS-P/02 - Politica economica
- SECS-P/06 Economia applicata
- SECS-P/07 Economia aziendale
- SECS-P/08 Economia e gestione delle imprese
- SECS-P/10 Organizzazione aziendale
- SECS-S /01 Statistica
- SECS-S /05 Statistica sociale
- IUS/01 Diritto privato
- IUS/04 Diritto Commerciale
- IUS/10 Diritto amministrativo
- IUS/08 Diritto costituzionale
- IUS/09 Istituzioni di diritto pubblico
- IUS/13 Diritto internazionale
- IUS/14 Diritto dell'unione europea
- M-PSI/01 Psicologia generale
- M-PSI/05 Psicologia sociale
- M-PSI/06 -Psicologia del lavoro e delle organizzazioni.
Proficiency in English at a B2 level or higher per the Common European Framework of Reference for Languages (CEFR) is required for admission.
The B2-level requirement will be ascertained by the University Language Centre (SLAM) upon admission as follows:
- Language certificate of B2 or higher level issued no more than three years before the date of admission application. You will find the list of language certificates recognized by the University at: https://www.unimi.it/en/node/39322. The certificate must be uploaded when submitting the online application;
- English level achieved during a University of Milan degree programme and certified by the University Language Centre (SLAM) no more than four years before the date of admission application, including levels based on language certificates submitted by the applicant during their Bachelor's degree at the University of Milan. In this case the process is automatic, the applicant does not have to attach any certificates to the application;
- Entry test administrated by the University Language Centre (SLAM) according to the calendar published on the website: (https://www.unimi.it/en/node/39267/)
All those who fail to submit a valid certificate or do not meet the required proficiency level will be instructed during the admission procedure to take the Entry test.
Applicants who do not take or pass the Entry test will be required to obtain a language proficiency certificate recognized by the University (see https://www.unimi.it/en/node/39322) and deliver it to the SLAM via the InformaStudenti service by the deadline fixed for the master's programme (https://www.unimi.it/en/node/39267/).
Applicants who do not meet the requirement by said deadline will not be admitted to the master's degree programme and may not sit any further tests.
For admission, students must take a test during which competences in the fields of IT, marketing, statistics, current affairs and communication theories will be checked.
For non-EU students (visa applicants), admission is subject to an assessment of their entry qualification and first-level academic course, in lieu of the entry test. The assessment is entrusted to a committee of three lecturers from the degree course.
Places available: 200 + 30 reserved for non-EU citizens + 3 reserved for students in the Marco Polo project
Call for applications
Please refer to the call for admission test dates and contents, and how to register.
Application for admission: from 13/03/2025 to 25/08/2025
Application for matriculation: from 08/09/2025 to 15/09/2025
Online services
Learn more:
Programme description and courses list
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Communication and Digital Culture | 9 | 60 | Italian | SPS/08 |
| Optional | ||||
| Communication Methods and Techniques | 9 | 60 | Italian | SPS/08 |
| Data Analysis | 9 | 60 | Italian | SPS/07 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Cross-Media Communication | 9 | 60 | Italian | SPS/08 |
| Marketing (advanced) | 9 | 60 | Italian | SECS-P/08 |
| Optional | ||||
| Sociology of Consumption | 9 | 60 | Italian | SPS/08 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising and Integrated Communication | 9 | 60 | Italian | SPS/08 |
| Information, Rights and Digital Markets | 9 | 60 | Italian | IUS/05 IUS/10 |
| Optional | ||||
| Social and Institutional Communication | 9 | 60 | Italian | SPS/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | Italian | |
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Communication Methods and Techniques | 9 | 60 | Italian | First trimester | SPS/08 |
| Data Analysis | 9 | 60 | Italian | First trimester | SPS/07 |
2 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Social and Institutional Communication | 9 | 60 | Italian | Third trimester | SPS/08 |
| Sociology of Consumption | 9 | 60 | Italian | Second trimester | SPS/08 |
be activated by the A.Y. 2026/2027
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Consumer and Shopping Behaviour | 9 | 60 | Italian | SECS-P/08 |
| Corporate Communication and Public Relations | 9 | 60 | Italian | SPS/08 |
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Datafied Society | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Neuro Marketing Research | 9 | 60 | Italian | SECS-P/08 |
Optional activities and study plan rules
3 - The student must obtain 9 CFU from one or more optional activities:
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer and Shopping Behaviour | 9 | 60 | Italian | First trimester | SECS-P/08 |
| Corporate Communication and Public Relations | 9 | 60 | Italian | First trimester | SPS/08 |
| Neuro Marketing Research | 9 | 60 | Italian | Open sessions | SECS-P/08 |
4 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | |
| Lab: Advanced Digital Methods | 3 | 20 | Italian | Open sessions | SPS/08 |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INF/01 |
| Lab: Influencer Marketing | 3 | 20 | Italian | Open sessions | SPS/08 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INF/01 |
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | |
| Lab: Advanced Digital Methods | 3 | 20 | Italian | SPS/08 |
| Lab: Influencer Marketing | 3 | 20 | Italian | SPS/08 |
Optional activities and study plan rules
11 - The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Web Communication | 9 | 60 | Italian | INF/01 |
| Optional | ||||
| Digital Society | 9 | 60 | English | SPS/08 |
| Economics of Communication | 9 | 60 | English | SECS-P/06 |
| Research Design | 9 | 60 | English | SPS/07 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Consumer Culture | 9 | 60 | English | SPS/08 |
| Visual communication | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Digital Politics and Public Opinion Research | 9 | 60 | English | SPS/11 |
| Human Resources Management | 9 | 60 | English | SECS-P/10 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | English | SECS-P/08 |
| Social Media and Platform Cultures | 9 | 60 | English | SPS/08 |
| Optional | ||||
| Data Analysis | 9 | 60 | English | SPS/07 |
| Market Regulation and Business Practices | 9 | 60 | English | IUS/05 |
Optional activities and study plan rules
5 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Economics of Communication | 9 | 60 | English | First trimester | SECS-P/06 |
| Human Resources Management | 9 | 60 | English | Second trimester | SECS-P/10 |
6 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | English | Third trimester | SPS/07 |
| Research Design | 9 | 60 | English | First trimester | SPS/07 |
8 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Digital Politics and Public Opinion Research | 9 | 60 | English | Second trimester | SPS/11 |
| Digital Society | 9 | 60 | English | First trimester | SPS/08 |
| Market Regulation and Business Practices | 9 | 60 | English | Third trimester | IUS/05 |
be activated by the A.Y. 2026/2027
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Corporate Communication | 9 | 60 | English | SPS/08 |
Optional activities and study plan rules
7 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | |
| Lab: Advanced Digital Methods | 3 | 20 | Italian | Open sessions | SPS/08 |
| Lab: Advertising Communication | 3 | 20 | Italian | Open sessions | SPS/08 |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INF/01 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INF/01 |
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | |
| Lab: Advanced Digital Methods | 3 | 20 | Italian | SPS/08 |
| Lab: Advertising Communication | 3 | 20 | Italian | SPS/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Coding for Computational Social Science | 6 | 40 | English | INF/01 |
| Digital Society | 9 | 60 | English | SPS/08 |
| Research Design | 9 | 60 | English | SPS/07 |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Politics and Public Opinion Research | 9 | 60 | English | SPS/11 |
| Optional | ||||
| Consumer Culture | 9 | 60 | English | SPS/08 |
| Visual communication | 9 | 60 | English | SPS/08 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Ai & Data Cultures | 6 | 40 | English | SPS/08 |
| Data Analysis | 9 | 60 | English | SPS/07 |
| Social Media and Platform Cultures | 9 | 60 | English | SPS/08 |
Optional activities and study plan rules
9 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer Culture | 9 | 60 | English | Second trimester | SPS/08 |
| Visual communication | 9 | 60 | English | Second trimester | SPS/08 |
be activated by the A.Y. 2026/2027
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Journalism, Media and Politics | 9 | 60 | English | SPS/08 |
| Value Change and Global Societies | 6 | 40 | English | SPS/07 |
Optional activities and study plan rules
10 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | |
| Lab: Advanced Digital Methods | 3 | 20 | Italian | Open sessions | SPS/08 |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INF/01 |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INF/01 |
Open sessions
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | |
| Lab: Advanced Digital Methods | 3 | 20 | Italian | SPS/08 |
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | |
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
Learn more
Head of study programme
Erasmus and international mobility tutor
Study plan tutor
Internship tutor
Seminar and workshop tutor
Credit recognition tutor
Reference structures
Contacts
- Tutor for International students:
Luca Giuffrè - Tutor for Academic guidance:
Alessandra Giulietti - Information on services for students with disabilities can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-disabilita - For any information please contact:
[email protected] - Information on services for students with SLD can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-dsa - Student Registrar
Via S. Sofia 9/1, 20122 Milano (MI) - Italia
The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:
- The amount of the first instalment is the same for all students
- The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year)
- An additional fee is due for online programmes
The University also offers:
- Concessions for students meeting high merit requirements
- Diversified tuition fees according to the student's home country for international students with assets/income abroad
- Concessions for international students with refugee status
Scholarships and benefits
The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).
Learn more
Guidance:
Admission, ranking and enrolment