Theories and Techniques of Radio and Television Communication

Knowledge and understanding:
The course examines the theoretical foundations of broadcast media, focusing on their development in the digital age. It analyses the interaction between traditional media and new media platforms, exploring how these are reshaping the communication and identity of radio, television and audiences.
Drawing on disciplines such as linguistics, sociology and semiotics, the course provides a comprehensive framework for understanding the impact of both traditional and digital media on society.
It focuses on the technical, aesthetic, cultural and social aspects of broadcast communication, exploring how technology has changed the landscape of message transmission. The course will examine the impact of television and radio as tools for socialisation, entertainment and information, considering how these media have shaped society and culture, and exploring the evolution of their role in the construction of social discourse in an increasingly fragmented, complex and manipulative communicative ecosystem. We will therefore reflect on the ethical role of broadcast media in contemporary society, considering issues of representation, bias, misinformation and plurality.

Knowledge and understanding: Scope
The ultimate educational goal is to provide students with the technical and theoretical tools necessary for a critical - and therefore in-depth and even personal - reading of the role and characteristics of broadcast media.
Students will acquire knowledge of key media theories and an awareness of the role, power and responsibility of broadcast media and the narratives they convey in society, as well as the mechanisms underlying the relationship between sensory elements - what the media shows - and intellectual elements - what the media expresses.