Sociology of Communications

The aim of the course is to transfer as widely as possible the knowledge of the current media system and its origin. Through an excursus of the main stages of communication within societies, in various historical moments, we will analyze the social, cultural and relational transformations in the articulated structures: nations, supranational bodies, companies and all complex entities, focusing mainly on the birth of professions and specializations related to the last fifty years of communication between organized groups. In particular, the goal is to bring to the attention of students the real backbones and communication chains of the past, but above all how the dynamics from today going forward could evolve in light of very rapid technological and cultural transformations. In order to achieve the objectives, real-life case analysis of communication dynamics will also be used.

The course will prepare students to gain the widest possible view of the world of communication by learning the many processes that govern its dynamics.
At the same time, students will be able to understand and approach the many current and potentially future professions of those who will have to think, produce and manage communication.
One of the non-secondary results of the course will be to neutralize all that series of clichés and false beliefs that often, both in the past but especially today, have created dangerous ambiguities and distorted opinions about the "crafts" of communication, too often transferred through cinematic or literary visions far from reality.