Social and Institutional Communication

- to improve competences in social and istitutional communication through the main tools and methods
- to improve the knowledge of Third Sector, of its organizations and of methods for fundraising and volutary engagement
- to understand the role of stakeholders and to learn the strategies to engage them
- to learn the tools to plan a communication strategy for an ONG or a company or a public organization.

Overall, the aim is to make students interested to the world of work, to give them tools of analysis, to create moments of discussion about case histories and moments of networking with professionals and to create occasions to test the knowledge gained.

By the end of the course, the student will be confident with the system of communication, especially regarding the Third Sector and the organizations engaged in sustainability.
Moreover, he will have improved his ability to understand and analyse the dynamics of the sector, with a specific attention to the sustainable development.