Political Marketing and Ideologies in History

Beyond a market vision, the construction of the political offer today starts from a careful and in-depth analysis of the requests privileged by citizens and the cultural values ​​that support them - where ideologies reside - to develop a complex project to be propose to the electorate, aimed at gathering consensus and lasting over time. Well beyond the scenario of our present, the course will aim to delve into the historical evolution of political ideologies and how they have been used in electoral terms, starting from the reflections of Melchiorre Gioia and Carlo Cattaneo, Antonio Gramsci and Vilfredo Pareto. As part of their theoretical and doctrinal speculation, all four addressed the theme of political ideologies and their historical evolution. The gaze will then broaden to the great ideological families of the twentieth century: from anarchism to liberalism, from socialism to fascism, from totalitarianism to pacifism, from regionalism to federalism.