Digital Publishing
A.Y. 2024/2025
Learning objectives
The course is divided into two parts, one institutional in nature, aimed at providing the student with an introduction to the discipline considered in its fundamental aspects, and another monographic, which will be dedicated from year to year to topics of particular relevance in the field of multimedia publishing. On the one hand, the sociological, technical-informatic and humanistic aspects of the discipline, which are dealt with in Unit A, are decisive; on the other hand, an all-round in-depth study of individual topics with the support of projects will be carried out by the instructor and some of his students in Unit B. Both modules aim to offer the student an articulated, multidisciplinary, comprehensive and up-to-date view of the discipline: which, by its peculiar nature, is particularly subject to change.
Expected learning outcomes
By the end of the course the student will have to have an adequate measure of Knowledge and Skills and will be able to use some work tools, now essential:
Knowledge: HTML, XML, and CSS encoding fundamentals; DTD, XML, and Namespace formats; Academic coding languages: TEI, EAD. Languages for commercial publishing: Epub3. How to manage and display a dataset (from excel/CSV to view). Web Writing and SEO Copywriting Bases. Web Design Fundamentals: Usability, Information Architecture, Responsive Web Design.
Skills: design and implementation of static and dynamic websites, design of eBooks and multimedia magazines; design and implementation of Data Visualization from data collection.
Tools: Encoding: HTML, CSS, and XML Editors; Web Design: WordPress; EBook: PubCoder, ViewPorter, or IbooksAuthor2; Data Visualization: Tableau Public.
Knowledge: HTML, XML, and CSS encoding fundamentals; DTD, XML, and Namespace formats; Academic coding languages: TEI, EAD. Languages for commercial publishing: Epub3. How to manage and display a dataset (from excel/CSV to view). Web Writing and SEO Copywriting Bases. Web Design Fundamentals: Usability, Information Architecture, Responsive Web Design.
Skills: design and implementation of static and dynamic websites, design of eBooks and multimedia magazines; design and implementation of Data Visualization from data collection.
Tools: Encoding: HTML, CSS, and XML Editors; Web Design: WordPress; EBook: PubCoder, ViewPorter, or IbooksAuthor2; Data Visualization: Tableau Public.
Lesson period: Second semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
Second semester
Course syllabus
In the institutional section, we plan to discuss the following topics:
· 50 Shades of Grey: a case study for multimedia publishing
· Discovering WordPress
· The languages of the web: HTML and CSS, XML
· Hypertexts and EBooks
· Videogame Storytelling
· New frontiers of Multimedia Publishing: Data Visualization
· The "metaverse": new opportunities for Digital Publishing
In the monographic part, we will instead deal with the topic: Multimedia projects with WordPress: design and development of a website, including SEO-optimized content. We will consider the following theories (Information Architecture, Responsive Web Design, Usability and accessibility) and the following practices (UX and UI Deliverables, Competitor Benchmarking, Site Mapping and Wireframing, SEO Copywriting). Students will learn to create websites and other digital projects with the open source CMS WordPress, installing it on their computers and working locally. Special attention will be given to the practical part with group work and the completion of full projects.
· 50 Shades of Grey: a case study for multimedia publishing
· Discovering WordPress
· The languages of the web: HTML and CSS, XML
· Hypertexts and EBooks
· Videogame Storytelling
· New frontiers of Multimedia Publishing: Data Visualization
· The "metaverse": new opportunities for Digital Publishing
In the monographic part, we will instead deal with the topic: Multimedia projects with WordPress: design and development of a website, including SEO-optimized content. We will consider the following theories (Information Architecture, Responsive Web Design, Usability and accessibility) and the following practices (UX and UI Deliverables, Competitor Benchmarking, Site Mapping and Wireframing, SEO Copywriting). Students will learn to create websites and other digital projects with the open source CMS WordPress, installing it on their computers and working locally. Special attention will be given to the practical part with group work and the completion of full projects.
Prerequisites for admission
There are no prerequisites, because the course is aimed at an audience of humanities students. What is required is the desire to develop one's own attitude towards digital (Digital Attitude) which consists in using consciously the digital hardware and software tools. The knowledge of the main coding languages (HTML and XML) is preferential.
Teaching methods
The course consists of lectures, within which a specific space is regularly dedicated to soliciting comments, observations and questions from the students. For the lessons, the teacher uses digital tools, hardware and software, which in some cases will be illustrated to the class. The chosen software will be free, open source or freemium.
Given the technical nature of this course, attendance is particularly recommended. Students who attend at least two thirds of the lessons are considered attending students.
Given the technical nature of this course, attendance is particularly recommended. Students who attend at least two thirds of the lessons are considered attending students.
Teaching Resources
EXAMINATION PROGRAM FOR ATTENDING STUDENTS
Attending students will have to know adequately the topics covered during the lectures and study:
01. F. Tissoni, Il web dei dati fra intelligenza artificiale e semantica, Milano, Unicopli 2022
02. F. Tissoni, Social Network: comunicazione e marketing, NUOVA EDIZIONE AMPLIATA E RIVEDUTA Milano, Apogeo Maggioli, 2022
03. F. Tissoni, Teoria e pratica dell'editoria multimediale, Editrice Bibliografica, 2024
04. G. Rossi, Web 3.0 per il lusso. Tecnologie digitali al servizio dei Luxury Brands, Monduzzi Editore, 2024.
EXAMINATION PROGRAM FOR NON-ATTENDING STUDENTS
Non-attending students are invited to contact the teacher before taking the exam.
01. F. Tissoni, Il web dei dati fra intelligenza artificiale e semantica, Milano, Unicopli 2022
02. F. Tissoni, Social Network: comunicazione e marketing, NUOVA EDIZIONE AMPLIATA E RIVEDUTA Milano, Apogeo Maggioli, 2022
03. F. Tissoni, Teoria e pratica dell'editoria multimediale, Editrice Bibliografica, 2024
04. G. Rossi, Web 3.0 per il lusso. Tecnologie digitali al servizio dei Luxury Brands, Monduzzi Editore, 2024.
05. M. Pometti - F. Tissoni, Comunicare con i dati, Milano, Ledizioni, 2018
Attending students will have to know adequately the topics covered during the lectures and study:
01. F. Tissoni, Il web dei dati fra intelligenza artificiale e semantica, Milano, Unicopli 2022
02. F. Tissoni, Social Network: comunicazione e marketing, NUOVA EDIZIONE AMPLIATA E RIVEDUTA Milano, Apogeo Maggioli, 2022
03. F. Tissoni, Teoria e pratica dell'editoria multimediale, Editrice Bibliografica, 2024
04. G. Rossi, Web 3.0 per il lusso. Tecnologie digitali al servizio dei Luxury Brands, Monduzzi Editore, 2024.
EXAMINATION PROGRAM FOR NON-ATTENDING STUDENTS
Non-attending students are invited to contact the teacher before taking the exam.
01. F. Tissoni, Il web dei dati fra intelligenza artificiale e semantica, Milano, Unicopli 2022
02. F. Tissoni, Social Network: comunicazione e marketing, NUOVA EDIZIONE AMPLIATA E RIVEDUTA Milano, Apogeo Maggioli, 2022
03. F. Tissoni, Teoria e pratica dell'editoria multimediale, Editrice Bibliografica, 2024
04. G. Rossi, Web 3.0 per il lusso. Tecnologie digitali al servizio dei Luxury Brands, Monduzzi Editore, 2024.
05. M. Pometti - F. Tissoni, Comunicare con i dati, Milano, Ledizioni, 2018
Assessment methods and Criteria
The oral exam consists of an interview on the program topics, aimed at ascertaining the knowledge acquired both from a theoretical and a technical point of view. If it is not possible to take the exam in attendance, the exam will be taken by students electronically on the Teams platform, according to the indications provided by the University and which will be communicated on the Ariel website of the course.
The vote will be expressed in thirtieths.
The incoming Erasmus students will have the opportunity, if they so request, to take the exam in English, according to a program to be agreed with the teacher.
Chinese students are invited to contact the teacher before taking the exam.
The examination procedures for students with disabilities and / or with DSA must be agreed with the teacher, in agreement with the competent Office.
The vote will be expressed in thirtieths.
The incoming Erasmus students will have the opportunity, if they so request, to take the exam in English, according to a program to be agreed with the teacher.
Chinese students are invited to contact the teacher before taking the exam.
The examination procedures for students with disabilities and / or with DSA must be agreed with the teacher, in agreement with the competent Office.
Unita' didattica A
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 3
Lessons: 20 hours
Unita' didattica B
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION - University credits: 3
Lessons: 20 hours
Professor(s)