Communication and Public Relation Management
A.Y. 2024/2025
Learning objectives
The aim of the course is to provide students with basic knowledge about the role of communication and PR activities in those peculiar organizations that are public and governmental offices.
Students will discuss the evolution of
· Government practice and bills in the realm of communication
· organization and culture of governmental organization
· consciousness of the importance of communication for effective action
· the use of internet and social networks to improve communication and relations.
The course includes both practical and theoretical elements, and covers a wide range of issues which professional practitioners need to address.
Students will discuss the evolution of
· Government practice and bills in the realm of communication
· organization and culture of governmental organization
· consciousness of the importance of communication for effective action
· the use of internet and social networks to improve communication and relations.
The course includes both practical and theoretical elements, and covers a wide range of issues which professional practitioners need to address.
Expected learning outcomes
The course aims to develop areas of expertise that allow the identification of professional and work areas functional to the communication and public relations system, with particular attention to the areas of public relations, institutional relations and government communication.
Lesson period: Second trimester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
Second trimester
Course syllabus
In the era of the "on-demand approach" to everything, and in particular to communication, each student can choose a textbook and a free reading from among those listed in the italian section, depending on his or her inclination and interests in a university career. Obviously, the lecturer is available to 'guide' the choice after an interview (also by e-mail) with the students, also to weigh the weight of the readings (not all books have to be read in full).
Prerequisites for admission
None
Teaching methods
Lectures and testimonials.
Teaching Resources
None
Assessment methods and Criteria
A student who attends at least 75% of the lectures is considered to be attending.
The assessment test is oral and consists of a series of questions designed to ascertain the student's knowledge of the topics covered in the lectures (for those attending) and contained in the textbooks. The questions will focus on general topics, and it will be up to the student to demonstrate the degree of detail he/she is able to achieve in the answer. Elements that contribute to the assessment include detailed knowledge of the content of the texts on the syllabus, ownership of language and, above all, the ability to organise information - also deriving from different sources - into articulate answers that demonstrate critical and argumentative capacity.
An examination in which the student demonstrates the ability to critically discuss, with appropriate language, the topics covered in the lessons and in the examination texts will result in a grade of excellent/excellent.
An examination in which the student demonstrates the ability to synthesise the topics covered in the lectures and examination texts in acceptable language will result in a pass/good grade.
An examination in which the student demonstrates limited knowledge of the topics covered in the lectures and examination texts, expressing himself/herself in inappropriate language, will result in a failing grade.
The assessment test is oral and consists of a series of questions designed to ascertain the student's knowledge of the topics covered in the lectures (for those attending) and contained in the textbooks. The questions will focus on general topics, and it will be up to the student to demonstrate the degree of detail he/she is able to achieve in the answer. Elements that contribute to the assessment include detailed knowledge of the content of the texts on the syllabus, ownership of language and, above all, the ability to organise information - also deriving from different sources - into articulate answers that demonstrate critical and argumentative capacity.
An examination in which the student demonstrates the ability to critically discuss, with appropriate language, the topics covered in the lessons and in the examination texts will result in a grade of excellent/excellent.
An examination in which the student demonstrates the ability to synthesise the topics covered in the lectures and examination texts in acceptable language will result in a pass/good grade.
An examination in which the student demonstrates limited knowledge of the topics covered in the lectures and examination texts, expressing himself/herself in inappropriate language, will result in a failing grade.
SPS/11 - POLITICAL SOCIOLOGY - University credits: 6
Lessons: 40 hours
Professor:
Magnoli Bocchi Giovanni Battista
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