Marketing and Sustainability

This course aims at introducing students to fundamentals of sustainability within the marketing perspective. The course provides notions, models and competences for understanding how business can interact with issues related to sustainability.
In particular, the course is designed in order to:
- illustrate the main sustainability models and contributions marketing can give to them
- depict and discuss fundamental variables of marketing process, in order to make students able to define an operational sustainable marketing strategy
- describe the new relationships that marketing needs to establish with customers, in order to support emerging sustainable business models.

At the end of the course student will be able to:
· explain sustainable marketing's role in a global framework
· identify sustainable marketing opportunities through the marketing research process
· identify and explain the four basic elements of the marketing mix" (product, price, place, and promotion) as they relate to sustainable marketing
· evaluate sustainable channel development strategies within an organization.
· draw the structure of a sustainable marketing plan