Economy of the Publishing Industry

The aim of the course is to provide the knowledge and understanding of the business systems of the publishing industry. During the course, students will be confronted with different business situations, cases, and testimonies, through which they will acquire the necessary knowledge to give effective answers to the emerging needs of publishing companies.
In addition, students will acquire the ways of building, analyzing and interpreting management summary results through the understanding of the operating budget.

By the end of the course, the student will be able to:
- analyze the operations of publishing houses from a management point of view;
- assess the specificity of high-yield securities from an economic and management point of view;
- link the management of a business to financial results;
- build and analyze a budget as a basic tool for assessing the management and sustainability of a business over time;
- assess the impact of new technologies on the economy of publishing houses;
- examine the supply chain and the book markets;
- Evaluate the main competitive and brand promotion strategies in the publishing industry.