Agri-Food Marketing

The course aims to provide students with fundamental knowledge of marketing management applied to the agri-food sector. The program integrates a theoretical approach, essential for understanding key principles of strategic and operational marketing, with a practical approach that includes exercises and market analysis using quantitative methods. Additionally, the course includes seminars with marketing experts from leading companies in the agri-food sector.

At the end of the course, students will be able to:
· Understand the fundamental principles of strategic and operational marketing.
· Analyze agri-food markets and interpret consumer demand.
· Apply segmentation and market positioning techniques.
· Develop effective marketing strategies, considering branding, pricing, distribution, and communication.
· Use statistical tools for data collection and market analysis.
· Simulate market research and develop data-driven strategies.