Workshop: Publishing and Digital Communication
A.Y. 2024/2025
Learning objectives
The aim of the workshop is to offer an overview of the traits that characterize communication from the advent of the internet and new media.
Through individual and group exercises, students will become familiar with some digital communication trades (content creation, community management) and experience content creation to animate B2C websites and social channels.
Through individual and group exercises, students will become familiar with some digital communication trades (content creation, community management) and experience content creation to animate B2C websites and social channels.
Expected learning outcomes
The workshop aims to lead participants in the acquisition of necessary knowledge about the forms of digital communication.
By the end of the course students will learn about the main activities carried out by a digital newsroom and will have available storytelling tools, visualtelling, target study, and a design of schedules in order to design a digital communication campaign.
By the end of the course students will learn about the main activities carried out by a digital newsroom and will have available storytelling tools, visualtelling, target study, and a design of schedules in order to design a digital communication campaign.
Lesson period: First semester
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
Course syllabus
Students will be offered an overview on the main activities of a digital editorial team. They will become familiar with storytelling, visualtelling, target identification, scheduling, in order to design a digital communication campaign.
Prerequisites for admission
Students should be interested in web and social media communication.
Teaching methods
Each lesson consists of a short presentation, followed by an individual or collective practical activity.
Attendance to the lessons is compulsory (it is possible to skip two lessons out of ten).
Attendance to the lessons is compulsory (it is possible to skip two lessons out of ten).
Teaching Resources
During the class, students will be shown slides with examples of digital communication strategies, taken from the web, in order to investigate various topics:
· Target and personas
· Storytelling
· Visualtelling
· Scheduling
· Target and personas
· Storytelling
· Visualtelling
· Scheduling
Assessment methods and Criteria
The final examination consists of designing and presenting a digital communication campaign based on a brief given during the course. This project is to be done by small groups.
This being a workshop, grades are not to be assigned.
This being a workshop, grades are not to be assigned.
Professor(s)