Press Office: Tools and Techniques
A.Y. 2024/2025
Learning objectives
This professional skills workshop aims to develop and strengthen specific cross-cutting skills. The abilities learned will help students through their education and enable them to acquire an initial toolkit of skills for a given professional field. These also include the general interpersonal and communication skills that are required for the world of work.
Expected learning outcomes
The professional skills workshop uses interactive and participative teaching methods to develop specific knowledge and skills in selected professional fields. This didactic approach aims to strengthen teamworking, knowledge sharing and problem-solving abilities, while also helping students to practically apply the skills and knowledge they have gained previously within a specific practical setting.
The workshop is open to a limited number of participants, enabling the organisation and monitoring of individual and group work so as to create the best possible opportunities for students to apply their knowledge and understanding gained.
Participants will gain an awareness of the workshop's underlying themes, giving them a grounding from which to form their own personal opinion on the topic at hand.
The workshop is open to a limited number of participants, enabling the organisation and monitoring of individual and group work so as to create the best possible opportunities for students to apply their knowledge and understanding gained.
Participants will gain an awareness of the workshop's underlying themes, giving them a grounding from which to form their own personal opinion on the topic at hand.
Lesson period: First week
Assessment methods: Giudizio di approvazione
Assessment result: superato/non superato
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First week
Course syllabus
The laboratory program is divided into the following five phases:
1. The context: elements of public communication; the press office in the organization chart of the organizations; the evolution of the role of the press office up to the current information ecosystem; the target audiences of the press office;
2. The activities: the press review, the press conference, the interview, the correction;
3. Information: characteristics, types, methods of drafting and dissemination of the press release;
4. The press office in the times of social media: characteristics of the main social media and social networks; organizational positioning and user engagement techniques;
5. Press offices that release statistical data: the case of the PAs of the National Statistical System
Lesson calendar
Monday 17 February 2025, 2.00pm-6.00pm classroom P1
Tuesday 18 February 2025, 2.00pm-6.00pm classroom P1
Wednesday 19 February 2025, 2.00pm-6.00pm classroom P1
Thursday 20 February 2025, 2.00pm - 6.00pm classroom P1
Friday 21 February 2025, 2.00pm - 6.00pm classroom P1
1. The context: elements of public communication; the press office in the organization chart of the organizations; the evolution of the role of the press office up to the current information ecosystem; the target audiences of the press office;
2. The activities: the press review, the press conference, the interview, the correction;
3. Information: characteristics, types, methods of drafting and dissemination of the press release;
4. The press office in the times of social media: characteristics of the main social media and social networks; organizational positioning and user engagement techniques;
5. Press offices that release statistical data: the case of the PAs of the National Statistical System
Lesson calendar
Monday 17 February 2025, 2.00pm-6.00pm classroom P1
Tuesday 18 February 2025, 2.00pm-6.00pm classroom P1
Wednesday 19 February 2025, 2.00pm-6.00pm classroom P1
Thursday 20 February 2025, 2.00pm - 6.00pm classroom P1
Friday 21 February 2025, 2.00pm - 6.00pm classroom P1
Prerequisites for admission
None
Teaching methods
The laboratory takes place in person and includes lectures and exercises. Each lesson is divided into a first part, having a theoretical nature, and a second part, having an applicative nature.
Teaching Resources
The material used during the lessons (texts, slides, videos, bibliographical indications) is made available on the laboratory's myARIEL website.
Assessment methods and Criteria
The evaluation depends on the continuity of attendance of the laboratory (not less than 16 hours out of 20), participation in classroom exercises and carrying out the activities assigned for home.
Professor(s)