Place Marketing
A.Y. 2024/2025
Learning objectives
The course provides students the knowledge and the practical tools to define proper place marketing strategies. In particular, the course is designed in order to:
· use territorial marketing as a tool to manage place (city, region)
· depict and discuss fundamental variables of marketing process
· draw place marketing strategy
· discuss Town Centre Management model
· use territorial marketing as a tool to manage place (city, region)
· depict and discuss fundamental variables of marketing process
· draw place marketing strategy
· discuss Town Centre Management model
Expected learning outcomes
At the end of the course student will be able to:
· Assess the marketing strategy of a place (city; region).
· Choose the appropriate methodologies related to territorial marketing
· Be able to make strategic decisions on the best branding strategy
· Draw the structure of a place marketing plan
· Assess the marketing strategy of a place (city; region).
· Choose the appropriate methodologies related to territorial marketing
· Be able to make strategic decisions on the best branding strategy
· Draw the structure of a place marketing plan
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Course currently not available
Lesson period
First semester
SECS-P/08 - MANAGEMENT - University credits: 6
Lessons: 48 hours