Pharmaceutical Market and Regulatory Aspects of Health Products
A.Y. 2024/2025
Learning objectives
The course aims to provide knowledge on the characteristics, trends and economic aspects that govern the market for pharmaceutical products, with particular reference to that of generics. Another educational objective of the course is to introduce national and European rules concerning production, placing on the market and distribution of health products, such as cosmetics, food supplements or food for specific groups.
Expected learning outcomes
At the end of the course the student will have a comprehensive view of the main economic and regulatory aspects of drug, cosmetic and health products for their management both in industry and in pharmacy.
Lesson period: year
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course can be attended as a single course.
Course syllabus and organization
Single session
Responsible
Lesson period
year
Prerequisites for admission
General pharmaceutical and pharmacological knowledge
Assessment methods and Criteria
Learning is assessed separately for the two parts, and the final mark is calculated as the average of the marks achieved. For both modules, the discussion of a case study, orally of through a slide presentation, will take place. The final evaluation will be based on the outcome of the discussion of the topic selected for 70%, and for 30% on attendance and active participation in classes
Pharmaceutical market
Course syllabus
The pharmaceutical market
Origin and role of pharmaceutical marketing
Basic principles of pharmaceutical economy and marketing
Marketing management
Supply chain, trade marketing, pharmacy chains and networks
Generic and biosimilar drug products as tools to contain pharmaceutical expenditure
Basic principles of pharmaceutical patenting
Pharmacy management and management techniques
Use of digital tools for pharmacy development: modes and opportunities of e-commerce
Advanced marketing, strategic marketing and business development
Job opportunities in the covered areas
Origin and role of pharmaceutical marketing
Basic principles of pharmaceutical economy and marketing
Marketing management
Supply chain, trade marketing, pharmacy chains and networks
Generic and biosimilar drug products as tools to contain pharmaceutical expenditure
Basic principles of pharmaceutical patenting
Pharmacy management and management techniques
Use of digital tools for pharmacy development: modes and opportunities of e-commerce
Advanced marketing, strategic marketing and business development
Job opportunities in the covered areas
Teaching methods
Lectures
Teaching Resources
Slides of the lessons provided by the teacher
Regulatory aspects of health products
Course syllabus
Regulatory aspects of foods with particular reference to: Regulation apply to nutrition and to health claims; Novel food legislation; Regulation on Food for Specific Groups; food supplements including botanical substances. EU regulation of cosmetics. Outline of regulatory aspects concerning Medical Devices, with particular reference to Medical Devices that are composed of substances.
Teaching methods
Lectures
Teaching Resources
Slides of the lessons provided by the teacher
Pharmaceutical market
CHIM/09 - PHARMACEUTICAL AND TECHNOLOGICAL APPLICATIONS OF CHEMISTRY - University credits: 4
Lessons: 32 hours
Professors:
Foppoli Anastasia Anna, Maroni Alessandra
Regulatory aspects of health products
CHIM/09 - PHARMACEUTICAL AND TECHNOLOGICAL APPLICATIONS OF CHEMISTRY - University credits: 4
Lessons: 32 hours
Professors:
Cilurzo Francesco, Minghetti Paola
Educational website(s)
Professor(s)
Reception:
by appointment
Via G. Colombo 71
Reception:
by appointment
via G. Colombo 71
Reception:
By appointment
Dipartimento di Scienze Farmaceutiche, Sezione di Tecnlogia e Legislazione Farmaceutiche "M.E. Sangalli", Via G. Colombo 71