Microeconomics

The course aims to introduce a theoretical background of the analysis of individual decision making. Toward this goal the course illustrates the principles, methods, and concepts of microeconomics using both the normative approach that characterizes the neoclassical theory and the positive approach typical of behavioral economics.
The course focuses first on the consumer's decision, also using a behavioral approach, and then the profit maximization of firms. The course then analyzes the strategic interaction between agents, also analyzing the main market structures. Finally, the courses addresses cases of market failure that justify the public intervention.
The course provides provides preparatory knowledge useful for a wide range of future courses: Macroeconomics, Microeconomics of Uncertainty, Behavioral Economics, Public Economics, Consumer Behavior and Marketing Strategy, Labor Market and Migration. Moreover, it contributes to the basic theoretical knowledge required for the job profiles of market analyist and marketing technician.

At the end of the course, students will be familiar with the basic tools of analysis of individual choices in consumption and production, as well as with the functioning of well-known market forms. The knowledge acquired will enable them to apply the theoretical tools to the analysis of a wide range of instances involving individual decision making.