Management and Communication of Tourist Resources in Italy
A.Y. 2024/2025
Learning objectives
This professional skills workshop aims to develop and strengthen specific cross-cutting skills. The abilities learned will help students through their education and enable them to acquire an initial toolkit of skills for a given professional field. These also include the general interpersonal and communication skills that are required for the world of work.
Expected learning outcomes
The professional skills workshop uses interactive and participative teaching methods to develop specific knowledge and skills in selected professional fields. This didactic approach aims to strengthen teamworking, knowledge sharing and problem-solving abilities, while also helping students to practically apply the skills and knowledge they have gained previously within a specific practical setting.
The workshop is open to a limited number of participants, enabling the organisation and monitoring of individual and group work so as to create the best possible opportunities for students to apply their knowledge and understanding gained.
Participants will gain an awareness of the workshop's underlying themes, giving them a grounding from which to form their own personal opinion on the topic at hand.
The workshop is open to a limited number of participants, enabling the organisation and monitoring of individual and group work so as to create the best possible opportunities for students to apply their knowledge and understanding gained.
Participants will gain an awareness of the workshop's underlying themes, giving them a grounding from which to form their own personal opinion on the topic at hand.
Lesson period: First week
Assessment methods: Giudizio di approvazione
Assessment result: superato/non superato
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First week
Course syllabus
The workshop will take place in the week between 17 and 21 February 2025, according to this daily thematic proposal over the 5 days:
Day 1) Introduction to the workshop - UNWTO - Italian Tourism Management - DMO Destination Management Organization and DMC Destination Management Company - Sustainability and Responsible Tourism - Destination Policy Management - Unesco - Destination Management
Day 2) Tourist destinations as products - Concepts of accessibility - Analysis of the tourist offer - Geographical aspects - Environmental aspects - Tourist elements - SWOT analysis - PEST analysis - USP
Day 3) Development and promotion of tourism in Italy - Attractiveness factors - Definition of objectives - Tourism Marketing - Interpretation of potential tourists based on socio-demographic analysis 8 - Concepts of Mission and Vision
Day 4) Benchmark Analysis - Brand Identity of the tourist destination - Construction of the Territorial Brand - From Development to Communication - Market Segmentation - Start of drafting Project Work
Day 5) Day Dedicated to the conclusion of the various Project Works and subsequent shared presentation in the classroom. This will be followed by the debriefing of the workshop: comments and critical discussion of the training course.
Timetable
17.02 h 9.00 - 13.00 classroom T3
18.02 h 9.00 - 13.00 classroom T3
19.02 h 9.00 - 13.00 classroom T3
20.02 h 9.00 - 13.00 classroom T3
21.02 h 9.00 - 13.00 classroom T3
Day 1) Introduction to the workshop - UNWTO - Italian Tourism Management - DMO Destination Management Organization and DMC Destination Management Company - Sustainability and Responsible Tourism - Destination Policy Management - Unesco - Destination Management
Day 2) Tourist destinations as products - Concepts of accessibility - Analysis of the tourist offer - Geographical aspects - Environmental aspects - Tourist elements - SWOT analysis - PEST analysis - USP
Day 3) Development and promotion of tourism in Italy - Attractiveness factors - Definition of objectives - Tourism Marketing - Interpretation of potential tourists based on socio-demographic analysis 8 - Concepts of Mission and Vision
Day 4) Benchmark Analysis - Brand Identity of the tourist destination - Construction of the Territorial Brand - From Development to Communication - Market Segmentation - Start of drafting Project Work
Day 5) Day Dedicated to the conclusion of the various Project Works and subsequent shared presentation in the classroom. This will be followed by the debriefing of the workshop: comments and critical discussion of the training course.
Timetable
17.02 h 9.00 - 13.00 classroom T3
18.02 h 9.00 - 13.00 classroom T3
19.02 h 9.00 - 13.00 classroom T3
20.02 h 9.00 - 13.00 classroom T3
21.02 h 9.00 - 13.00 classroom T3
Prerequisites for admission
No prerequisites of knowledge and competence are required.
Teaching methods
The workshop takes place in presence, and includes:
- lectures;
- laboratory teaching;
- guided teaching simulation (role-play)
- final group work
- lectures;
- laboratory teaching;
- guided teaching simulation (role-play)
- final group work
Teaching Resources
The material used during the meetings (texts, slides, multimedia material, bibliographic indications) will be made available on the myARIEL website of the laboratory
Assessment methods and Criteria
The evaluation is made on the basis of the verification of attendance for no less than 16 hours out of 20 in the laboratory, participation in the assigned activities and the simulation of the collaborative writing of a Project Work.
Evaluation parameters will be active participation in the classroom and the contribution offered to the clarity and solidity of the final proposal that will be drawn up in groups
Evaluation parameters will be active participation in the classroom and the contribution offered to the clarity and solidity of the final proposal that will be drawn up in groups
- University credits: 3
Professional training laboratories: 20 hours
Professor:
Boiocchi Maurizio Arturo
Shifts:
Turno
Professor:
Boiocchi Maurizio ArturoProfessor(s)