Herbal, Cosmetic and Nutraceutical Markets

The teaching aims to transfer to students the principles of marketing in the context of the sale of substances of natural origin in the herbal, cosmetic, nutraceutical and food supplement markets.
The sales strategies will be analyzed with particular interest in all the decisions that must be made to achieve the final objectives (example: product, economic, communication, promotion and distribution decisions).

At the end of the course, the student will be able to develop a marketing strategy after analyzing the demand and the market.