English

Within the "Costume e Società" curriculum, the English course offers an introduction to New Media, and particularly the practical applications in terms of place marketing and branding. This implies presenting theoretical analyitical tools (such as multimodal analysis and discourse analysis), as well as reading tourism texts related to heritage and place branding and learning the relevant specialised vocabulary.

By the end of the course students will have learned: basic notions on New Media and its practical applications; knowledge of the basic dynamics of multimodal analysis and discourse analysis aimed at analysing texts on place marketing, place branding, tourism and heritage; specialised vocabulary relevant to the topics dealt with during the course.