History and Documentation of Fashion
A.Y. 2022/2023
Learning objectives
The course aims to develop students' awareness of the changes that have occurred over time both in the way they dress and in the type of fabrics used for this purpose.
The course intends to offer the basic features of the history of fashion and textiles from the 18th century to today. The theme will be addressed by highlighting the moments in which the most important changes occurred in the ways of dressing, in the production of fashion, in the consumption of fashion and in its communication, deepening each person's cultural, social, technological and economic reasons; as far as fabrics are concerned, how technical-scientific discoveries and political events have influenced this production sector.
The spread and creation of brands in the twentieth century redefined the concept of fashion. Retracing the evolution of fashion from the bourgeois interpretation to that of streetwear, particular attention will be given to contemporary with the corporate and financial developments of large groups, and the consolidation and communication of the brand identity. Communication, advertising, fashion shows enter the spectacularization process bringing a new vision and interpretation of fashion.
The course intends to offer the basic features of the history of fashion and textiles from the 18th century to today. The theme will be addressed by highlighting the moments in which the most important changes occurred in the ways of dressing, in the production of fashion, in the consumption of fashion and in its communication, deepening each person's cultural, social, technological and economic reasons; as far as fabrics are concerned, how technical-scientific discoveries and political events have influenced this production sector.
The spread and creation of brands in the twentieth century redefined the concept of fashion. Retracing the evolution of fashion from the bourgeois interpretation to that of streetwear, particular attention will be given to contemporary with the corporate and financial developments of large groups, and the consolidation and communication of the brand identity. Communication, advertising, fashion shows enter the spectacularization process bringing a new vision and interpretation of fashion.
Expected learning outcomes
During the course the students will acquire: an effective ability to understand the historical development of the modern fashion industry; an in-depth knowledge of the historical development of textile production;
skills in recognizing the simplest types of textiles applied to fashion and the ability to place within an historical context the main decorative motifs of the fabrics; proper use of the technical terminology of the discipline.
skills in recognizing the simplest types of textiles applied to fashion and the ability to place within an historical context the main decorative motifs of the fabrics; proper use of the technical terminology of the discipline.
Lesson period: First semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
First semester
Course syllabus
Storia e documentazione della moda (60 ore, 9 cfu)
Parte A: 20 ore, 3 cfu
Dalle origini del Made in Italy al mercato globale
Prof.ssa Margherita Rosina
Parte B: 10 ore, 1,5 cfu
Conoscere il tessuto per capire la moda
Prof.ssa Margherita Rosina
Parte B: 10 ore, 1,5 cfu
La nascita contemporanea dei brand e le strategie di comunicazione
Prof. Mattia Bertocco
Parte C: 20 ore, 3 cfu
Le origini del sistema moda e la sua contemporaneità
Prof. Mattia Bertocco
Parte A: 20 ore, 3 cfu
Dalle origini del Made in Italy al mercato globale
Prof.ssa Margherita Rosina
Parte B: 10 ore, 1,5 cfu
Conoscere il tessuto per capire la moda
Prof.ssa Margherita Rosina
Parte B: 10 ore, 1,5 cfu
La nascita contemporanea dei brand e le strategie di comunicazione
Prof. Mattia Bertocco
Parte C: 20 ore, 3 cfu
Le origini del sistema moda e la sua contemporaneità
Prof. Mattia Bertocco
Prerequisites for admission
No prerequisite is required.
Teaching methods
The course includes frontal lessons, with the support of supplementary teaching materials (explanatory contents and iconographic documentation) made available on Ariel website.
Visits to museums and exhibitions are planned.
Attendance of the course is strongly recommended. Students attending at least two thirds of the lessons will be considered attending students.
Visits to museums and exhibitions are planned.
Attendance of the course is strongly recommended. Students attending at least two thirds of the lessons will be considered attending students.
Teaching Resources
FOR ATTENDING STUDENTS:
Unit A (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Knowledge of the topics covered during the course (slides of the lessons with explanatory contents and iconographic documentation available on Ariel website);
- Margherita Rosina (a cura di), Storia del tessuto moderno e contemporaneo (available on Ariel website, in the section "Materiali didattici").
Unit C (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Knowledge of the topics covered during the course (slides of the lessons with explanatory contents and iconographic documentation available on Ariel website);
- Enrica Morini, Storia della moda dal XVIII al XXI secolo, Milano, Skira, 2010;
- Mattia Bertocco, Diesel. Jeans, Comunicazione e Cultura, Milano, FrancoAngeli, 2022.
FOR NOT ATTENDING STUDENTS:
Unit A (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Knowledge of teaching materials (explanatory contents and iconographic documentation) available on course's Ariel website;
- Margherita Rosina (a cura di), Storia del tessuto moderno e contemporaneo (available on Ariel website, in the section "Materiali didattici").
Unit C (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Enrica Morini, Storia della moda dal XVIII al XXI secolo, Milano, Skira, 2010;
- Mattia Bertocco, Diesel. Jeans, Comunicazione e Cultura, Milano, FrancoAngeli, 2022.
- A text of your choice between:
Ted Polhemus, Pierfrancesco Pacoda, La rivolta dello stile, Padova, Alet Edizioni, 2009;
Giorgio Riello, La moda. Una storia dal Medioevo a oggi, Roma-Bari, Editori Laterza, 2012;
Elizabeth Wilson, Vestirsi di sogni. Moda e Modernità, Milano, FrancoAngeli, 2008.
Unit A (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Knowledge of the topics covered during the course (slides of the lessons with explanatory contents and iconographic documentation available on Ariel website);
- Margherita Rosina (a cura di), Storia del tessuto moderno e contemporaneo (available on Ariel website, in the section "Materiali didattici").
Unit C (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Knowledge of the topics covered during the course (slides of the lessons with explanatory contents and iconographic documentation available on Ariel website);
- Enrica Morini, Storia della moda dal XVIII al XXI secolo, Milano, Skira, 2010;
- Mattia Bertocco, Diesel. Jeans, Comunicazione e Cultura, Milano, FrancoAngeli, 2022.
FOR NOT ATTENDING STUDENTS:
Unit A (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Knowledge of teaching materials (explanatory contents and iconographic documentation) available on course's Ariel website;
- Margherita Rosina (a cura di), Storia del tessuto moderno e contemporaneo (available on Ariel website, in the section "Materiali didattici").
Unit C (20 h., 3 cfu) and B (10 h., 1,5 cfu)
- Enrica Morini, Storia della moda dal XVIII al XXI secolo, Milano, Skira, 2010;
- Mattia Bertocco, Diesel. Jeans, Comunicazione e Cultura, Milano, FrancoAngeli, 2022.
- A text of your choice between:
Ted Polhemus, Pierfrancesco Pacoda, La rivolta dello stile, Padova, Alet Edizioni, 2009;
Giorgio Riello, La moda. Una storia dal Medioevo a oggi, Roma-Bari, Editori Laterza, 2012;
Elizabeth Wilson, Vestirsi di sogni. Moda e Modernità, Milano, FrancoAngeli, 2008.
Assessment methods and Criteria
Oral examination:
the final exam consists of a Oral examination.
The final exam is aimed at verifying the degree of understanding and knowledge of the course's topics and the logical-argumentative skills acquired: knowledge of the historical development of the contemporary fashion industry and textile production; skills in recognizing the simplest types of textile applied to fashion and the capacity for historical contextualization of the main decorative motifs of fabrics; an appropriate use of the technical terminology of the discipline.
The vote will be expressed in thirtieths.
Warning
The course is aimed at students of Degree course in "Editoria, culture della comunicazione e della moda".
National and international students or Erasmus incoming are invited to make timely contact with the course professor.
The examination procedures for students with disabilities and/or with DSA must be agreed with the teacher, in agreement with the competent Office.
the final exam consists of a Oral examination.
The final exam is aimed at verifying the degree of understanding and knowledge of the course's topics and the logical-argumentative skills acquired: knowledge of the historical development of the contemporary fashion industry and textile production; skills in recognizing the simplest types of textile applied to fashion and the capacity for historical contextualization of the main decorative motifs of fabrics; an appropriate use of the technical terminology of the discipline.
The vote will be expressed in thirtieths.
Warning
The course is aimed at students of Degree course in "Editoria, culture della comunicazione e della moda".
National and international students or Erasmus incoming are invited to make timely contact with the course professor.
The examination procedures for students with disabilities and/or with DSA must be agreed with the teacher, in agreement with the competent Office.
M-STO/04 - CONTEMPORARY HISTORY - University credits: 9
Lessons: 60 hours
Professors:
Bertocco Mattia Alberto, Rosina Margherita
Professor(s)