Empirical Surveys and Causal Experiments in Consumer Research
A.Y. 2024/2025
Course offered to students on the PhD programme in
Visit the PhD website for the course schedule and other information
Lead instructor: Eugenio Demartini
The course provides students with the understanding of online survey methods and of the basis of empirical and experimental consumer analysis.
At the end of the classess students will have the basical tools to: (1) construct a basic emprical online survey to estimate consumers' perception of a retail products; (2) propose an original online experiment aimed at changing consumers' opinion towards a retail product.
The course includes theoretical lessons on survey methods and practical exercitations including the use of Qualtrics XM software (creation of on-line survey and experiments) and SPSS (data analysis) through a case studies. The examination consists in the evaluation of a group assignment including the development an original research idea and the creation of an on-line questionnaire on Qualtrics XM platform.
At the end of the classess students will have the basical tools to: (1) construct a basic emprical online survey to estimate consumers' perception of a retail products; (2) propose an original online experiment aimed at changing consumers' opinion towards a retail product.
The course includes theoretical lessons on survey methods and practical exercitations including the use of Qualtrics XM software (creation of on-line survey and experiments) and SPSS (data analysis) through a case studies. The examination consists in the evaluation of a group assignment including the development an original research idea and the creation of an on-line questionnaire on Qualtrics XM platform.
Mandatory for students of Phd programme in "Veterinary and Animal Science" at third year,38th cycle
Assessment methods
Giudizio di approvazione
Assessment result
superato/non superato
How to enrol
Deadlines
The course enrolment deadline is usually the 27th day of the month prior to the start date.
How to enrol
- Access enrolment on PhD courses online service using your University login details
- Select the desired programme and click on Registration (Iscrizione) and then on Register (Iscriviti)
Ignore the option "Exam session date” that appears during the enrolment procedure.
Contacts
For help please contact [email protected]
Professor(s)