Political Marketing and Ideologies in History

Beyond a market vision, the construction of the political offer today starts from a careful and in-depth analysis of the requests privileged by citizens and the cultural values that support them - where ideologies reside - to develop a complex project to be proposing to the electorate, aimed at lasting over time. The objectives of the course are therefore to overcome the political scenario of our present, capturing the historical evolution of political marketing and project development, starting from the reflections of Melchiorre Gioia and Carlo Cattaneo, Antonio Gramsci and Vilfredo Pareto, who - within the framework of their theoretical and doctrinal speculation - addressed the theme of political ideologies.

The students will have to skillfully master the principles of political marketing and have an in-depth knowledge of the historical evolution of ideologies. This will give them the ability to distinguish improvised proposals that rest on fragile foundations from more robust, articulated and complex ones, endowed with a specific political identity and destined to last over time.