3rd Year Seminar: Marketing and Sales

Provide students with basic knowledge so that they can try in practice during the activity, in particular, learning to manage the relationship with the User / Customer, through 2 moments: Listening and Post-assistance.

Knowledge of:
The origins of Marketing. Some definitions of Marketing.
Internal Marketing to create the Service's culture.
Training Plan for Personnel: the 4 phases (Analysis, Planning, Verification and Final Evaluation)
What skills do you need to improve performance? Useful ideas to increase company value.
Collaborative job environment. The Marketing Mix: the 7 P (from the Product to the Service P / sale)
Direct Marketing = use of Communication Tools that allow:
A) to interact with the Market directly; B) to measure customer satisfaction.
Tools used: Mailing, Telemarketing and Internet (from the website to Social networks)
The communication. Watzlawick (1967): "it's impossible not to communicate because everything is communication, even silence!" (The 5 axioms of C.).
Communication = Content, Tone of voice and Gesture
3 Models: Lasswell, Shannon-Weaver, Jakobson.
Different types of C. = Mass and Custom Communication. Importance of Listening.