New Business Start-Up

A.Y. 2024/2025
9
Max ECTS
60
Overall hours
SSD
SECS-P/08
Language
English
Learning objectives
Launching a new business is a highly uncertain process. It starts with the discovery of an opportunity and unfolds through the development of a business model to exploit that opportunity. This course is meant to introduce students with theory, techniques and practice entrepreneurs can apply for managing the complexity of starting up a new business. The basic steps required to plan, start and run a new business will be covered. By applying a "learning by doing" approach and working on real cases, students will analyze opportunity identification, set a value proposition, collect evidence to validate their assumptions, and orchestrate all the needed resources to exploit a business opportunity. Traditional lectures will be combined with a strong link to the entrepreneurship eco-systems, to train students on how to develop a business plan. Students will also have the opportunity to take part of seminars, speeches from "insiders", public pitch sessions, crowdfunding campaigns.
Expected learning outcomes
By the end of the course, students will learn how to perform the distinct business planning activities throughout the steps of an entrepreneurial process. By applying agile working, lean business planning, tools for market and competitor analysis, trend-watching and data crunching, students will be able to understand how to create value for customers and investors, as well as for the other stakeholders involved. Moreover, they will acquire knowledge and skills to evaluate the potential of business initiatives, while managing risks and uncertainty and preventing failure. By working in teams, students will also develop collaborative attitudes, as well as self-assessment skills.
Single course

This course can be attended as a single course.

Course syllabus and organization

Single session

Responsible
Lesson period
Second trimester
Course syllabus
Please note that the course structure presented here reflects the program for attending students. The course structure is however subject to change depending on class preparation. For non attending students the structure matches the outline of the books to be prepared for the oral exam
-Introduction
-Entrepreneurship in theory
-Start-up and innovation in theory and practice
-Business Models and Value Proposition
-The entry problem
-Industry competitive analysis
-Elevator Pitch
-Intellectual property
-The marketing plan
-Metrics and KPI
-Cost analysis and break-even point
-P&L
-Cash-flow statement
-Funding the venture
-The investment process
-Setting up the newco: incubators and accelerators
-Start-up evaluation
-The growth issue: exit strategy and IPO
-Revising the financial documents
Prerequisites for admission
All the first year's exams
Teaching methods
Lectures, key note speeches, case studies, assignments
Teaching Resources
ATTENDING STUDENTS
TOPICS AND ASSIGNED MATERIALS
- Professor's slides and files (lectures, testimonials, videos, articles, etc.)
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 or 9789814577 by Stephen Spinelli, Rob Adams (UK)
-Entrepreneurship by Robert D. Hisrich, Michael Peters, Dean A. Shepherd (2024 edition), Mc Graw Hill
Recommended:
- Entrepreneurial Finance - Finance and Business Strategies for the Serious Entrepreneur (English Edition). by Steven Rogers, McGraw-Hill Education.

NON-ATTENDING STUDENTS
TOPICS AND ASSIGNED MATERIALS
- New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition 9814577464 · 9789814577465 by Stephen Spinelli, Rob Adams (UK)
-Entrepreneurship by Robert D. Hisrich, Michael Peters, Dean A. Shepherd (2024 edition), Mc Graw Hill

Recommended:
- Entrepreneurial Finance - Finance and Business Strategies for the Serious Entrepreneur (English Edition). by Steven Rogers, McGraw-Hill Education.
Assessment methods and Criteria
ATTENDANT STUDENTS
50% through an open question written exam
50% through a business project
NON ATTENDANT STUDENTS
oral exam plus a business project to be emailed 10 days prior the exam
SECS-P/08 - MANAGEMENT - University credits: 9
Lessons: 60 hours
Professor: Benassi Mario
Professor(s)