Idea Lab: Brainstorming, Copywriting and Brand Storytelling Workshop

This professional skills workshop aims to develop and strengthen specific cross-cutting skills. The abilities learned will help students through their education and enable them to acquire an initial toolkit of skills for a given professional field. These also include the general interpersonal and communication skills that are required for the world of work.

The professional skills workshop uses interactive and participative teaching methods to develop specific knowledge and skills in selected professional fields. This didactic approach aims to strengthen teamworking, knowledge sharing and problem-solving abilities, while also helping students to practically apply the skills and knowledge they have gained previously within a specific practical setting.
The workshop is open to a limited number of participants, enabling the organisation and monitoring of individual and group work so as to create the best possible opportunities for students to apply their knowledge and understanding gained.
Participants will gain an awareness of the workshop's underlying themes, giving them a grounding from which to form their own personal opinion on the topic at hand.