Survey Methods | Università degli Studi di Milano Statale

A.Y. 2023/2024

Max ECTS

Overall hours

SSD

SPS/07

Language

English

Included in the following degree programmes

Public and Corporate Communication (Classe LM-59)-Enrolled from 2022/23 Academic Year

Public and Corporate Communication (Classe LM-59)-Enrolled from Academic Year 2023/24

Learning objectives

The students will be equipped with the conceptual and empirical tools to understand the most salient features and the most relevant consequences of today's processes in a number of significant social domains.

Expected learning outcomes

By the end of the course students will acquire the ability to critically evaluate and discuss the impact, development and use of the topics covered during the course. The final exam aims to verify the expected learning outcomes in relation to these topics.

Lesson period: Third trimester

Lessons timetable

Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi

Exams calendar

Single course

This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.

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Course syllabus and organization

Single session

Responsible

Natale Paolo

Lesson period

Third trimester

Syllabus
(active tab)
Course structure

Course syllabus

· The course of "Survey Methods" is composed by two parts. In the first (theoretical) part the principal choices which have to be taken in developing a survey in the field of social and political sciences will be presented and discussed. In the second (practical) part the students are requested to conduct a survey by their own, from the drafting of a questionnaire to the interviews, the analysis of the results and, at the end, to the final report.
·
· The first part deals with the survey research, which is one of the most important areas of measurement in applied social research. The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents. A "survey" can be anything form a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview.
·
· The different types of surveys that are possible will be shown, roughly divided into two broad areas: Questionnaires and Interviews. The selection of the best survey method for each situation will be analyzed and discussed. Once that selection have been done, the problem to solve is connected to the construction of the survey itself.
·
· The main issues related to the drafting of a questionnaire will be deeply argued, including: the different types of questions; decisions about question content; decisions about question wording; decisions about response format; question placement and correct sequence of the questions. Finally, some of the advantages and disadvantages of survey methods will be considered.

Prerequisites for admission

Basic statistical notions

Teaching methods

Frontal lessons and direct interviews to a sample of citizens in Milan

Teaching Resources

Survey Research Methods (by Floyd/Fowler, Sage publication) and slides presented within the course

Assessment methods and Criteria

An individual test and a group (or individual) research, with a final presentation of the report.

SPS/07 - GENERAL SOCIOLOGY - University credits: 6

Lessons: 40 hours

Professor: Natale Paolo

Professor(s)

Natale Paolo

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